TalentED Sourcing is a blog about the craft of strategic talent sourcing in talent acquisition. Our goal is to provide foundational education, training, and coaching about this key element of the recruiting process.
Recruiting (and talent sourcing) in the digital era is a blend of art, science, technology, and marketing.
The TalentED Sourcing Model takes into account that talent sourcing is art, science, technology, and marketing.
Talent sourcing has artistic characteristics. It is those artistic elements that make talent sourcing a “craft.” The TalentED Sourcing Model also incorporates the “art” of “how” we execute the process by creatively using our skills, gifts, and abilities.
In science a model is about an idea, concept, or even a process/system that is used to better describe or communicate a subject; so it is with talent sourcing. Think of the TalentED Sourcing Model as the reasons behind “why” we do something. The science aspect of talent sourcing allows us to reliably predict outcomes based on a process.
The Internet and technology changed everything, especially talent sourcing. The TalentED Sourcing Model leverages technology to search the vast information resources in order to bring clarity to the process.
The social revolution that accompanied the Internet era clearly changed how and where people communicate. The online behavior of target talent emulates a consumer buying experience, the TalentED Sourcing integrates marketing into recruiting processes.
The TalentED Sourcing Model
Explore: Mapping the Talent to the Opportunity
Recruiting is unique in that there are two customers; the hiring manager and the target talent audience.
Whether a corporate or third party recruiter/sourcer, it important to explore the talent request in greater detail. It is key to deeply understand the role (s) in terms of who we are seeking. Not just to recite the desired skills and abilities, but to explain the impact of this career move on the targeted prospect’s career. At a basic level, marketing an opportunity is storytelling.
If marketing an opportunity is storytelling, it is important to understand your other customer, the target audience, in terms of motivators, values, and preferences—the characteristics that will facilitate effective communication with them. So, we add some additional dimension to who the target audience is and explore the where we can find them.
Industry Forums & Communities
Discover: Identifying the Target Talent
The second step in the TalentED Sourcing Model is to discover the specific talent that was outlined in the explore section. In order to ensure a consistent methodology, we use a roadmap or checklist to make certain the applicable sites and resources are considered when identifying the target talent. Next, the data (information) is segmented and aggregated for hygiene and quality and uniqueness. Professional affinity has increased in the Internet era as conferences and associations continue to be great resources for discovering the right talent.
TalentED Sourcing Roadmap
Aggregate Data With Social Profile
Professional Association Members
Engage: Communicating with the Target Audience
The third step in the TalentED Sourcing Model is to engage the target talent generated in discover section. The Internet, Google, and the online social revolution have given rise to recruitment marketing with its outbound and inbound marketing components. Inbound recruiting focuses on the automated pulling the target audience with content and advertising, while outbound recruitment marketing emphasizes disrupting or pushing communication such as direct mail, email, or telephone calls at the target talent. Live events or career fairs are other outbound recruiting methods.
The role of talent sourcer is to incorporate outbound recruitment marketing tactics. In a way, we reverse engineer the information in the exploration stage and the talent from the discover step and engage the target audience on a variety of channels.
Talent Engagement Strategy
Nurture: Building a longer term relationship
The fourth step in the TalentED Sourcing Model is to nurture an ongoing relationship with the target talent. What inbound marketing has taught us is that target talent audiences behave like consumers who purchase products; they are seeking a relationship with a brand. And as consumers of our talent brand, our key talent segments are going to research, engage, and form opinions about us before they speak with us.
Talent sourcing can set up a trust-building relationship strategy that iteratively informs, educates, and deepens the connection to your brand. The key components of the nurture step are:
Iterative Engagement Strategy