This is an outline of the roundtable discussion that occured at Talent 42 2019
Talent Engagement Model
The most effective method of connecting with target talent in the digital age is to use email. Studies by leading technical communities indicate that technical talent prefers to be contacted by email. Yet, it is not that simple as sending an email. Your email must compete with 120 other emails the targeted prospect receives that day.
Email is a “Numbers Game”
But do not make the mistake of treating your target prospects like a number. In the early days of the Internet, it seemed like a recruiting email strategy was based on not annoying our target audience. Once an email address was discovered, we were going to abuse the crap out of them until they apply for my job. Things changed. Today,
The “Numbers of Success”
Begin With Engagement In Mind
Hat tip to Stephen Covey and “begin with the end in mind.” To be effective at prospect engagement, it is important to follow a process that gathers the information required to be great at talent engagement.
Successful Email Engagement Requires Great Subject Lines
Successful talent engagement is based on a thorough understanding of what makes your target audience tick. One approach is to use circumstances or occasions to get the audience’s attention.