This post originally appeared on Inbound Sales, a new section of Inbound Hub. To read more content like this, subscribe to the Sales section.
Hi. My name is Michael Pici, and I thought I’d share some content around writing emails in order to … okay, I’ll stop right there. Does that opening honestly make you want to read this blog post any further? Probably not. That’s why it bewilders me that sales reps and marketers actually use this structure to contact their prospects.