Case Study: When the Twitterverse Turns on You

Charlene Thompson reached for her phone on the nightstand. It was still before 6:00am, so the iPhone’s glow was the only light in the room. Her husband, James, turned over and groaned.

“That’s a horrible habit,” he said. “You should always have coffee before checking your inbox.”

“This is important, honey,” she whispered. “I need to see what’s happening with the contest.”

Read the source article at Harvard Business Review

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