What products come to mind when you think of great brands? Coca Cola? Levis? The New York Times? Apple? Scotch Tape? All of these come to my mind when I hear the word brand. People can be brands too: LeBron James, Oprah Winfrey, Martha Stewart, Tiger Woods are all strong brands – although Tiger’s brand has taken a hit in recent years. In fact, they are all readily recognizable by their first names.