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Great Entrepreneurs Pick Great Markets

It’s hard to underestimate the power of an attractive or unattractive market in driving outcomes for companies, including start-ups. As Andy Rachleff, one of the founders of the venture capital firm Benchmark has said “When a great team meets a lousy market, markets win.”

For entrepreneurs, then, the challenge is to find an opportunity in an attractive market.

Read the source article at Harvard Business Review


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